Why and how do we slow down the “fast fashion” trend?

Why and how do we slow down the “fast fashion” trend? 

Are you still buying clothing dupes of Gigi Hadid’s latest paparazzi shots and continuously purchasing party dresses in lockdown without anywhere to go?

If so, then you might wish to continue reading to get a better understanding about why this might not be the most conscious way to shop. 

In this post, we will be covering what exactly ‘fast fashion’ is, why does it matter to you and several tips on how to slow this trend down.

What is fast fashion, and why is it a negative?

Let’s delve into some fashion history here, so Fast fashion was a term created in the 1800s to describe the constantly evolving production system in the fashion industry. Then it became a popular term in the early 2000s when more concerns surrounding supply chains become apparent. 

It was later defined as the rapid production, design and consumption of cheaply made clothing in response to the latest trends, crazy right? Here’s the sitch, there is a compound annual growth rate of around 6% expanding in the global apparel industry in 2020. 

But WHY should we say NO to fast fashion pieces for the greater good?

  • Based on a research conducted by McFall-Johnsen, 10% of humanity’s carbon emission is produced by the fashion industry. 
  • The fashion industry comes in second place, worldwide as the highest in consuming water sources and polluting the ocean, rivers and streams with microplastics. 
  • By comparing the statistic from 2000 with 2014, people bought 60% more garments.
  • To cater to the demand of customers, clothing production has doubled since 2000. However, what we didn’t know is that 85% of textile waste is dumped into the landfill each year. 
  • In order to produce fashionable clothing with an affordable price, some manufacturing companies started to neglect the quality of products by switching to cheaper materials, such as polyester. Two to three times more carbon emission are released while producing polyester and this material doesn’t break down in the ocean.

These are all the serious environmental impacts caused by fast fashion that we are now becoming evermore aware of. 

How to slow down the ‘fast fashion’ trend?

Here’s a few tips we could do to help slowing down this trend and save the Earth:

Tip #1 – Say no to fast fashion

Avoid buying clothes from major fast fashion brands that are not transparent, or demand more from the brands you buy from; what are their supply chains, what fabrics do they use?. Simply by doing a quick Google search, you will find out that there are many to sift through.

Tip #2 – Seeking a better quality of fabrics

Do some research about the clothing company you are interested in. Knowing how their clothes are made. For example, what is their mission? At Allthingsfi we promise to deliver good quality and long-lasting clothing for women, by women to create opportunities and break the poverty cycle.

Tip #3 – Extend the lifespan of your clothes

There are a few ways to extend the lifespan of your clothes: repair it, resell it on depop, or give it to the second-hand shops and/or salvation army stores in your area. 

Tip #4 - Go ethical and spread the impact 

Support the local businesses with sustainable sources and ethical achievement. Did you know that? Allthingsfi creates sustainable impacts on local community and society through the ethical supply of lifestyle clothing for women, by women. We are also dedicated to build campaigns to generate support for women entrepreneurs and their families struggling in less fortunate locations around the world. 

Tip #5 – Purchase with purpose

Think again and ask yourself, do you really need it? Would you still be using it after a week, a month, a year? (‘purchase with purpose’ is one of our taglines too!!)

Thank you for your time and we really hope that you enjoy reading our blogs!


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