Someone who is loyal is reliable and always true. It comes from the heart, not from obligation. A loyal friend supports you all the time, no matter what. Loyalty comes from love and an unwavering belief in a person or idea. This is what allthingsfi stands for and is one of Fiona's core individual values as it is a reflection
Trust is the firm belief in the reliability, truth, or ability of someone or something. Allthingsfi put their trust in their suppliers and methods to deliver ethically produced outcomes and materials. Allthingsfi want our customers to trust the story behind the brand and know that their donation is being received at the other end and that their contribution is making all the difference to lives of women they have never even met.
Integrity is the quality of being honest and having strong moral principles. In addition, it also symbolises the state of being whole and undivided. To keep the integrity of the brand, allthingsfi shows transparency across all platforms and is always seen as a professional and respected brand. We say what we do and we do what we say.
Care is the provision of what is necessary for the health, welfare, maintenance, and protection of someone or something. It is also the deep sense and feeling of concern or interest that we attach importance to. Care is always taken from the beginning of the buying process right through to the end delivery to the customer and at all stakeholder levels. This demonstrates the allthingsfi personality and once people know we care and value them, they will naturally show the same respect & pass onto others. This is our Ripple Effect.
Allthingsfi's values the well-being of individuals and families through social responsibility & impact. This is what fundamentally makes us different. Each item sold has a purchase with purpose philosophy with donations or an ongoing campaign aligned to implement positive change within the community and for women without the opportunities available to them.